Nestle sees emerging Middle Class in Africa as opportunity for growth
8 July 2010
Nestle expanding their investments in Africa.
Mike Stones, 06-Jul-2010 – Food Navigator
Cook Sweet
Chocolate Business News / Photos / Graphics
Posts Tagged Nestle
Kraft’s Cadbury buy forces it to sell Poland’s oldest chocolate maker Wedel
15 June 2010
Most likely buyer Nestle
Nestlé’s new Swiss visitor center La Maison Cailler slows technology process so visitors can see the process.
18 May 2010
“The Paloma D2 uses vision-guided software to accurately place the chocolates on the infeed chain of the Pack 201 wrapper that is designed to work with delicate foods.”
Robots – computers – packaging chocolates
UK – Nestle’s new cross-category promotion
17 May 2010
Collect points from confectionery products to receive vouchers for activities.
Nestle looking to increase its market share in UK
17 May 2010
With Kraft taking over Cadbury in the UK – Nestle now is heading into the competitive market with their big seller KitKat. It’s a huge success in Japan and a marketing phenomenon. Nestle’s confectionery business makes up 11 percent of it’s sales. If Kit Kat goes over with their innovative marketing and flavors in the UK like it has in Japan then Nestle may well give the competition a challenge.
http://cooksweet.com/info/kit-kat-chair-campaign-video/
OgilvyOne gets Nestle Wonka candies account
13 May 2010
Nestle USA has handed more digital work to OgilvyOne, this time for its portfolio of Wonka candies
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