Nestle looking to increase its market share in UK
17 May 2010
With Kraft taking over Cadbury in the UK – Nestle now is heading into the competitive market with their big seller KitKat. It’s a huge success in Japan and a marketing phenomenon. Nestle’s confectionery business makes up 11 percent of it’s sales. If Kit Kat goes over with their innovative marketing and flavors in the UK like it has in Japan then Nestle may well give the competition a challenge.
http://cooksweet.com/info/kit-kat-chair-campaign-video/
