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FROM Le Whiff Website

“Your Questions About Whiffing

The extraordinary international reaction to the idea of Le Whif, which we will be selling from April 29, has led to several misconceptions about what it exactly means to whiff, in the sense of breathing chocolate into your mouth using Le Whif.  Here are some questions we see frequently in the media and on blogs around the world:

1) Do you whiff through the nose?
No, not with Le Whif. Whiffing, with Le Whif, means to place Le Whif between your lips and inhale, through your mouth.  Fine chocolate powder leaves Le Whif, enters your mouth, and remains there.

2) Does chocolate enter your lungs?
No.  Inhaled particles larger than about 10 microns in diameter fall out of the air before entering the lungs.  Gravity and inertial impaction make these particles fall out of the air and land in your mouth and throat.  The particles of chocolate in Le Whif are much larger than 10 microns in size, so they cannot enter your lungs.  Further, the design of Le Whif is such that, when you breathe, particles are directed from the inhaler to the sides of your mouth, and not to the back of your throat.  This assures that, not only do particles remain in your mouth, they land where you taste them best.

3) How can there be no calories if there is chocolate in your mouth?
The total mass of chocolate powder in Le Whif is about 200 milligrams.  This amounts to less than 1 calorie of chocolate.

4) How do we practically consume chocolate in Le Whif?
A single puff from Le Whif normally puts about 50 milligrams of chocolate in your mouth. This means that from a single Whif, you can enjoy up to four puffs of chocolate.  Between puffs you can close Le Whif and put it in your pocket, pulling it out again minutes, or hours, later.  The chocolate remains contained and protected in Le Whif between uses.

5) Is there any special caution to using Le Whif?
Yes, when you open Le Whif, by pulling the two ends horizontally, make sure to keep it horizontal.  Open, whiff, and close, while keeping Le Whif horizontal relative to the ground. We show this movement on the packaging – because if you open Le Whif and hold in vertically, powder will fall out.

Thank you for your interest. Please email sales@labogroup.com with questions or comments. We look forward to hearing from you!

Sincerely yours,
Jose Sanchez
President, LaboGroup”